"Whether it’s your wedding day or the end of the world, you should look your best. Groom’s Day was formulated with both in mind."

A strong hold, matte finish pomade, Groom’s Day is versatile for damp or dry styling and it smells amazing. It’s fresh, clean scent of Sandalwood will have you feeling like you just stepped off the beach and into a trendy cigar lounge. It is lite weight and emulsifies very easily for a smooth application and easy rinse out. Pick some up and see for yourself!